beaubien
Engineer
Newbie
Posts: 5
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« Reply #1 on: March 09, 2007, 06:14:05 AM » |
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Wow, to be blunt, not really. I recognize that "unique but meaningful" names, especially within the context of a "globe chock full of languages", is a deep and wide subject. Changing the name of a company is expensive and often you will loose critical brainshare doing so. (As in I wondered why AT&T gave up its 100 year old name ... whoops now they are back). How about considering just changing the name of the product, and keeping the name of the company?
A couple of asides: Be careful what you wish for: We use a CMS tool called Mambo, for our web site which changed it's name to Joomla. I just bought a 2006 book on Mambo at the local bookstore. I personally think these guys moved in the wrong direction, Mambo was cool, but Joomla is hard to say and is meaningless. Also, there is a concept called branding, as in "you don't need. or even want, your product name to be the company name." It pigeon holes you. Imagine if Microsoft was "Operating Systems-R-Us"?
We also had a nice email/fax/voice integrated voice mail system called Callware, and that company re-branded the product as "Collabra" ... and went under. So be careful, I'd advise you tread lightly.
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