Collanos Unified Collaboration Platform Strategy
December 21st, 2006 by Steven Tedjamulia
The term Unified Collaboration is being used by analysts, bloggers, and reporters to describe the convergence of instant messaging, voice services (one-to-one calls and conference calls), web conferencing (presentation sharing, screen sharing, remote control desktop), presence awareness, and team workspaces (team workspaces, file sharing, discussions, tasks, calendars).
The belief is that the use of a single integrated tool that allows teams to leverage the benefits of all these different collaboration components will allow teams to become more efficient and productive. A recent survey conducted by AV Interactive, a video conferencing network supplier, “showed that 80% of respondents said that communication was the most important element to keep a business running efficiently and 75% agreed that collaborative communication technologies would contribute towards more productive home or remote working.”
Current Unified Collaboration offerings are very expensive, $60-200 per user - costs that only wealthy enterprises can afford. For small businesses, ad-hoc teams, and consumers the Unified Collaboration vision is very expensive. Existing collaboration platforms used to share documents require customers to pay for storage space, limit the number of workspaces a team can create, and limit the number of users a team can invite. Consequently, Unified Collaboration still remains a vision for these users who end up working with disjointed tools, expensive pricing options, tools lacking functionality, and restrictive collaboration platforms.
Helping consumers, ad-hoc teams, and small businesses become more productive and efficient is Collanos’ top priority. Starting next year we will release additional functionality to complement Collanos Workplace, this additional functionality will become our first step towards providing customers with a unified collaboration platform. We will start out by releasing a soft phone with an instant messaging client that will allow Collanos users to call and video call each other, conduct conference calls, send SMS, and instant message other Collanos users and contacts who are part of other instant message networks such as Yahoo, Google, AOl, and MSN. This first release will focus on unifying the instant messaging and voice components, which many analysts refer to as Unified Messaging.
Our goal is to then follow-up this release and enhance the Collanos Workplace and allow team members to easily click a button in their Workplace and start a conference call with all their team members. Also, users can right click on a team member from there team member list and choose to call, sms, video call, or invite a team member to a conference call. The introduction of this new unified messaging functionality into Collanos Workplace will mark the beginning of the Collanos Unified Collaboration Platform.
After releasing the Collanos Unified Collaboration Platform we will introduce a web conferencing offering. Once we reach this milestone, we will become the first vendor to deliver a complete cross-platform Unified Collaboration Platform that is designed and priced for small businesses, ad-hoc teams, and consumers. By leveraging Collanos Workplace’s peer-to-peer infrastructure, consumers will benefit from all the unified collaboration functionality, while being free of the limitations that many hosting offerings impose. In addition, all of the team’s data will be stored locally by each member, further insuring user security and privacy, which is unmatched by hosted providers.
Future releases of our Unified Collaboration platform will include tighter, seamless integration with Workplace and application interfaces that will allow integration with other solutions. Also, next year we are planning to add a team calendar, videoconferencing, and web-access coupled with the ongoing flow of new features that will build upon the unified collaboration platforms capabilities. We are determined and diligently working to deliver you the Unified Collaboration Platform. With Collanos Workplace being recently released and now with our upcoming release of the Unified Collaboration Platform, Collanos is leading the ‘consumerization’ wave that will shake up the collaboration industry.
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