Collanos Blog

In earlier blogs like Disruptive Innovation at Work and Gartner Prediction Supports the Collanos Business Model I wrote about our progressive go-to-market strategy entering new markets for collaboration, and our starting point to ride the most recent consumerization wave across enterprise boundaries.

Two inspiring new blog articles and their discussion threads seem to confirm our approach:

• Chris Anderson, author of The Long Tail, in his blog The Black Wire and the White Wire connects a second ethernet cable to his business laptop kicking off an IT “civil war”.

On my desk at work I have two ethernet cables. One is black and one is white. The black one is connected to our corporate network. I use that one when I want to print things. I could also use it for Internet access and stuff, but I don’t because the corporate network blocks a number of ports, including those used for Skype and Second Life. It’s also pretty slow.

The white cable, meanwhile, is a standard consumer-grade DSL connection to the Internet, with nothing blocked at all. Our local IT staff installed it by popular demand, possibly without checking with headquarters (we love our local IT staff!). It’s fast. I use it all the time.

Consumerization of enterprise IT at work…

• Jason Hiner, Executive Editor at TechRepublic, in “The six consumer technologies that are destroying traditional IT ” explicitely sees p2p Collanos Workplace being adopted even by corporate IT supported by some pressure coming from consumerization.

That doesn’t mean IT should necessarily abandon P2P software altogether. It can often prove extremely useful and efficient. For example, Collanos software can be used for sharing and collaborating on documents between various users in a team or workgroup.

Disrupting the collaboration market outside the enterprise platform and being brought in through enterprise doors via consumerization seems like a promising new business strategy – not only for Collanos.

Top 10 lists are out. Analyzing the short tail of registered Collanos users per country is nevertheless revealing. The distribution of the countries is changing slowly, not really surprisingly.

United States is number 1 with 35% of the registrations. This percentage share is growing steadily since the introduction of version 1.1.

Position 2 is Switzerland with 12%! After all, it is Collanos’ home country and Collanos Workplace has a German version of the product. The share of Switzerland is slowly decreasing which actually is expected given the size of the market.

Not surprisingly number 3 is Germany with 9%.

Rank 4, 5 and 6 are Canada, UK, India with each 4% and Australia 7th with 2% as all are strong English speaking markets. These countries have shown the strongest growth percentage over the last month with India having the highest growth rate.

8 and 9 follow the top markets even without national language versions: Netherlands and Italy with 2% of registrations.

Ranked 10 now is China also with 2%. The introduction of the Chinese version has led to nice growth, not only in China but overall in East Asia. Many countries in that area are climbing up the list and are in the meantime positioned between 20 and 30.

And who is positioned to enter the top 10? 11 to 20 are Portugal, Sweden, Austria (Collanos needs some push in the German speaking neighbourhood it seems), Brazil, Bulgaria, Malaysia, Russia, France, Poland and Philippines.

It will be interesting to see the changes over the next few months. Since the numbers of registred users are still small the effects of launching new language versions as well as of the work of active Collanos Ambassadors and communities are strongly influencing the growth of the user base.

Great to see the number of Collanos users growing all over the world. I am glad to share these stats with all of you regularly.

After a remarkable debut in Europe, Collanos is shifting gears to accelerate user growth and presence in the U.S. market with Franco Dal Molin, our founder, steering the U.S. ship.

We are seeing rapid growth in our U.S. user-base thanks to an unserved market of teams seeking an easy-to-use, peer-to-peer team workspace solution and the wonderful world of web search. Google us to see for yourself! We have also teamed up with one of the most creative PR agencies in Silicon Valley, PR 2.0, which couples nicely with our viral marketing activities.

Over the last few months and in the coming months, our team will be actively present at various events taking place in the Bay Area. We already presented our student friendly solution at UC Berkeley’s Haas MBA VCIC event, did a live webcast from Apple HQ to the MacLearning.org audience of our Mac friendly virtual team workspaces, showcased Collanos at the March SF New Tech Meetup, won a Sun Fire server at the STIRR Mixer event in Palo Alto and got our photo taken at the SFBeta and SFWIN events last week. For those of you who bump into us repeatedly (e.g. Stowe Boyd, Rafe Needleman, Nick Gonzalez, Brian Solis) hope we don’t tire you out too soon. We promise to provide you with the latest Collanos user anecdotes (See the latest Collanos Ambassador to Nicaragua) and a constant reminder of why it is so important to think out of the inbox!