Collanos Blog

Gartner (NYSE: IT), the largest technology analyst company in the world, predicts Collanos’ type business model will become “the most significant trend affecting information technology during the next ten years.”

The Collanos’ type consumerization business model focuses on providing consumers with a collaboration platform that will allow internet home users, university faculty, small businesses, and inter-enterprise users to benefit from the collaboration tools that only enterprises have been able to provide at an expensive price to their employees.

By differentiating ourselves from other Collaboration vendors who require the use of a server, utilize a resource expensive development model, depend on longer release lifecycles, and have their own agenda that forces the need for further infrastructure investments, we gain a strategic advantage that allows us to deliver to the consumers the collaboration tools they need at prices they can afford.

David Mitchell Smith, Gartner Vice President and Gartner Fellow, predicts that our approach “will affect every enterprise.” Collanos’ approach is much like Wi-Fi’s, smart mobile phone’s, pc’s, voice over IP call’s and conference call’s, instant message’s, and the internet’s approach. Each of these was quickly adopted by consumers who benefited from the use of these technologies in their homes, families, clubs, and organizations. Consumers then took these technologies to work and caused the viral spread that later led to enterprise adoption.

Already in our beta offering, we see Collanos Workplace being not only demanded by ad-hoc teams, but by teams in the enterprise. Enterprise users refuse to constrain themselves to their current email and server based collaboration tools. Collanos, starting with its peer-to-peer Collanos Workplace, will soon provide consumers with a complete set of collaboration tools and like that create greater demand for Collanos in the enterprise.

Collanos prides itself in helping internet teamworkers and leading the evolution of the consumerization of collaboration technologies. We do not believe collaboration tools should only be available for the wealthy enterprise but should be available to everyone both outside and inside of the enterprise.

This entry was posted on Monday, November 27th, 2006 at 6:10 pm and is filed under Business Model, Collaboration, Enterprise 2.0, Global Economy, Industry Monitor, Vision & Strategy, Web 2.0.

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