Collanos Blog

Often I attend local Bay Area events where the latest and greatest Web 2.0 companies showcase their latest wares. One example is the ever-growing monthly SF New Tech Meetup, which is portrayed as follows on their web site:

Monthly Meetup to discuss and show-and-tell new technology: Web 2.0 to Nanotech, Digital content to video games. Cool new tech. Geeks, inventors, new companies with cool products and ANYONE curious about new tech is welcome.

Notice that the word “cool” is mentioned twice in this single paragraph. To be honest, many of the companies presenting at these events certainly fall under the ‘cool’ category. After all, we ourselves, Collanos Software, presented there earlier this year. However, is ‘cool’ the accurate criteria to be qualified to present at these specific events? Does ‘cool’ necessarily imply that this is also a promising company/application/service?

Wikipedia’s interpretation of ‘cool’ is:

…an aesthetic of attitude, behavior, comportment, appearance, style and Zeitgeist. Because of the varied and changing connotations of cool, as well its subjective nature, the word has no single meaning…and is often used as an expression of admiration or approval.

I can sense the admiration of attendees at such events but this still does not guarantee that a presenting cool company is on the road to success.

Last week I was corresponding with Scott, a writer and an active Collanos member who brought up a great point:

Let’s face it-this is an industry that tends to develop cool ideas because they’re technologically possible and then has to convince customers that they need these products.

So many of these ‘cool’ applications have not only been coded by brilliant engineers but also conceived by them. I guess the ‘code it and they will come’ attitude doesn’t always fly.

Scott follows up on his point and how it relates to Collanos:

Teaming is different. This is real-world stuff that helps people pull what they already do into one place, and provides added benefits, like tracking and project management.

Collanos Workplace, our flagship peer-to-peer solution provides immediate and significant value to dispersed teams at minimal (or more accurately, zero) costs. Our typical Collanos user, is someone who needs to collaborate on a team project with members across multiple organizations, does not have the time and resources to set up an enterprise-level IT environment and needs something dead-easy to use so that all team members embrace the application rapidly.

Such users rank ‘Coollanos’ high up on the ‘coolometer’, and there are millions of such potential users across the globe who may not be sitting in the audience of these web 2.0 events but are gradually getting exposed to the great coverage we are getting in the blogosphere (see latest: AWH Weblog, Stu Downes ): and the press (eWeek.com). Cool?!