Collanos Blog

Zürich/San Francisco, 26. Februar 2007 – Collanos Software wählt ihre Schweizer PR-Agentur Jenni Kommunikation zur weltweiten Leadagentur. Das rasch wachsende Schweiz-Amerikanische Start-up Unternehmen will seine Präsenz in den wichtigsten Märkten rasch verstärken und setzt darum auf die Branchenerfahrung, die gute internationale Vernetzung und das Know-how von Jenni Kommunikation.Das im November 2003 gegründete Software-Unternehmen Collanos Software, mit Sitz in Zürich und San Francisco und einem Büro in Sofia (Bulgarien), hat sich rasches und nachhaltiges Wachstum auf die Fahne geschrieben. Innerhalb der nächsten zwölf Monate soll weltweit die Marke von 100’000 aktiven Nutzern des kostenlos zur Verfügung gestellten Collanos Workplace überschritten werden.

Um Collanos Software auch über die Schweizer Grenzen hinaus bekannt zu machen, wurde Jenni Kommunikation mit der Suche nach geeigneten Partner-Agenturen beauftragt. Die Selektionierung wurde in Deutschland (100zehn: www.100zehn.de) und den USA (FutureWorks Inc.: www.future-works.com) bereits abgeschlossen. Weitere Länder werden folgen.

„Die Lancierung von Collanos Workplace 1.0 verlief reibungslos und mit der Einführung der deutschen Version mit Collanos Workplace 1.0.2 konnte das Wachstum an Nutzern nachhaltig beschleunigt werden. Wichtig ist für uns nun die professionelle und fachlich kompetente Zusammenarbeit mit PR-Agenturen in unseren wichtigsten Märkten“, sagt Peter Helfenstein, CEO von Collanos. „Für Collanos ist erfolgreiche PR rund um den Globus entscheidend. Unser durch Jenni Kommunikation koordiniertes Agentur-Team kommuniziert startup-gerecht, sehr engagiert und innovativ mit Online Medien, Presse sowie über Social Web-Anwendungen. So erfahren immer mehr Menschen, die gemeinsam Dinge tun, wie einfach es ist, im „Virtuellen Meetingraum“, ohne teure Firmeninfrastruktur, effizient zusammenzuarbeiten und hervorragende Ergebnisse zu erzielen.“

Die kostenlos erhältliche Software steht unter www.collanos.com zum Download bereit.

Über Jenni Kommunikation

Die 1996 von Urs Jenni gegründete PR-Agentur Jenni Kommunikation, mit Sitz im Zürcher Seefeld, ist auf Media- und Blogger-Relations im Bereich Consumer- und Corporate PR spezialisiert. Namhafte Unternehmen aus dem Technologiebereich, Telekommunikation, Unterhaltungselektronik, Lifestyle und Travel & Tourism vertrauen auf das Know-how und Beziehungsnetzwerk der Agentur. Ein wichtiges Standbein bilden zudem schweizerische Start-up Unternehmen. Jenni Kommunikation betreut für ihre Kunden alle Sprachregionen der Schweiz und kann international auf ein breites Netzwerk an Partner-Agenturen zurückgreifen.

Über 100zehn

Die 100zehn GmbH ist eine Agentur für Kommunikation mit einem Fokus auf Informationstechnologie, Telekommunikation und Unterhaltungselektronik. Consumer und Corporate PR, Markenkommunikation sowie mobile Kommunikationsthemen kombiniert mit Event Marketing sind Schwerpunkte der 100zehn. Die Agentur unterstützt marktführende Firmen wie Anycom, Apple, Navman, Palm und Sybase iAnywhere bei deren Kommunikation.

Über FutureWorks Inc.

FutureWorks (www.future-works.com), mit Büros im Silicon Valley und San Francisco, zählt Marktführer und Start-ups zu ihren Kunden, für die sie die Medienpräsenz verstärken, sie ins Gespräch bringen, die Märkte pflegen und ganz neue Möglichkeiten zur Expansion der Geschäftstätigkeit schaffen.
Die Agentur verfügt über ein sehr gutes technologisches Verständnis und ist darauf spezialisiert, marktspezifische realistische Lösungen für verschiedene Märkte und Personen zu präsentieren. FutureWorks kombiniert Print und Web PR mit Networking über Blogs und Social Applications, um intelligente, erfolgsorientierte und wirkungsvolle Kommunikationsprogramme zu entwickeln.

Dr. Clayton M. Christensen, author of The Innovator’s Dilemma, said, “Disruptive technologies bring to a market a very different value proposition than had been available previously. Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are generally cheaper, simpler, smaller, and frequently, more convenient to use. … . Ironically, in each of the instances studied in this book, [Innovator’s Dilemma] it was disruptive technology that precipitated the leading firms’ failure.

It is very interesting to see how Christensen’s research is being further validated by the rise of up-and-coming incumbent internet technology companies who are now taking away market share from enterprise application vendors. Telecommunication, content management, customer relationship management (CRM), database, and portal enterprise vendors are slowly seeing their market share erode as smaller more agile companies are building technologies that meet 80% of the customers need at a much lower cost. Companies such as Alfresco, Liferay, mysql, and salesforce.com have all built products that are competing against leading vendors such as IBM, Oracle, Microsoft, SAP, and EMC.

Other smaller companies have selected not to compete directly with enterprise application vendors, but to compete with specific functionality in an enterprise application. A good example of such a company is Xing. Xing created a business network that allows business professionals to maintain and share their business contacts with others. Xing now has over one million members who share their contacts freely. Businesses have been trying to do this same thing with CRM systems but with little success. As Xing continues to grow and build its network, businesses have started to turn to Xing for assistance with managing their company contacts.

The Internet provides a way for small businesses to build a solution that either competes directly with enterprise vendors or with functionality in an enterprise vendor’s product. Both strategies are potentially disruptive to enterprise vendors. Today, expensive marketing budgets, unaffordable infrastructure costs, security concerns, and technology superiority are a lot less penetrable barriers to entry. Companies can leverage the internet to cheaply market their solutions, buy hardware and host their products at very low and affordable costs, and outsource and use open source components to build products faster and cheaper. Although security concerns are increasing, trust in vendor hosted solutions has greatly increased. All these forces, plus the fact that existing vendors are tied to out-of-date architecture and are delivering functionality for the most demanding user, set the stage for market disruption.

In the Collaboration market, the innovative disruption has started. Companies such as 37signals, Zoho, and Zimbra have build collaboration solutions that challenge the likes of IBM, EMC, Oracle, and Microsoft. Collaboration prices have dropped, and continue to drop, making technology more affordable for the enterprise. But because of their hosted architecture, that incurs hosting and storage costs, incumbent vendors have faced price barrier that have prevented them from truly disrupting enterprise vendors and serving underserved markets.

Similar to Xing, Collanos choose to first compete against a few specific functions offered by enterprise and incumbent collaboration vendors. Where more holistic collaboration solutions required a high degree of computer expertise, monthly costs to support hosted infrastructure, restrictive company policies, and closed networks; Collanos choose to focus on a basic collaboration functionality that was easy to use, free, and open. Selecting a peer-to-peer (P2P) architecture was the innovation that has enabled Collanos to become a disruptive technology.

User feedback has been overwhelming positive. Students, small businesses, non-profits, and global markets have received Collanos simple but very innovative Collaboration solution. Users around the world can now experience the benefits of a collaboration system and a collaborative network for free. Thousands of users have downloaded and registered with Collanos. Daily teams have joined the Collanos network.

Collanos ambition is to provide its user network with a complete set of functionality that will allow them to benefit from the same tools that help make the enterprise successful.

Collanos aspiration is in line with Dr. Christensen’s findings, and according to Christensen’s theory, disruptive technologies such as Collanos who successfully start out serving underserved markets, eventually blossom and pick up the speed required to displace established vendors.

Collanos Workplace releases version 1.0.2 of its innovative P2P software for virtual teams

Zurich, February 8, 2007 – Collanos Software now offers its free cross-company, cross-platform collaboration solution in German.

Collanos Workplace allows teams to work together over the internet more efficiently, flexibly, and securely. They can access shared information such as contacts, discussions, documents, team calendars, tasks, and projects. Now, users can switch between English and German as Collanos takes the first step into localizing its global software.

“Tens of thousands of users have already installed Collanos Workplace on their computers, and every month we see a 130% growth rate,” said Peter Helfenstein, CEO of Collanos.

With offices in Switzerland and USA, Collanos expects to further accelerate this rapid growth with the German version.

“Over 25% of our users originate from Switzerland, Germany and Austria,” says Helfenstein. “With the German version, we will become even stronger in the Germanic region.”

Typical Collanos users are MBA students, small to mid-size businesses, non-profit organizations, and mobile work groups in large consulting companies seeking cross-organizational collaboration solutions. Users all commonly share the need for a flexible collaboration platform that spans several locations in order to optimize the workflow with colleagues, customers, providers, partners, and remote employees.

These users require that all team members have access to the latest version of documents and that all project-related discussions, emails, and other content are easily accessible in a shared environment. Since Collanos supports all major operating systems, users can always invite additional members to their workspaces.

“As a small company with globally dispersed employees and countless partners, we suffered from overflowing email inboxes and endless attachments,” recalls Alex Fries, CEO of PURE SWISS Inc. in San Francisco. “Thanks to Collanos, we are now able to work as a ‘virtual team’ in a secure, structured environment, and in the context of our teams. Without Collanos, we would have had to invest in an expensive and complex collaboration system limiting us to a closed network.”

Reto Hartinger, a Swiss Internet expert and organizer of IT conferences, believes the free software has great promise, “Although Collanos is not yet as powerful as some of its older siblings, Lotus Notes, Sharepoint, and Groove, it will rapidly gain market share especially with innovative companies and collaboration within teams with high member turnover.” Hartinger also sees huge potential with lawyers, software developers, advertising and marketing agencies, and universities.

Peter Helfenstein added, “The German version was translated entirely by volunteers in our user community. This will happen with upcoming languages as well. Collanos will work with the community to maintain these versions.”

The software is available for free and can be downloaded at www.collanos.com.

Collanos Workplace 1.0.2 nun auch in deutscher Sprachversion. P2P-Software für virtuelle Teams revolutioniert den Markt für Kollaborationswerkzeuge

Zürich, 8. Februar 2007 – Collanos stellt seine Software für firmenübergreifendes Zusammenarbeiten nun auch in deutscher Sprache zum Herunterladen bereit. Die kostenlose Software arbeitet unter Windows, Mac OS X und Linux. Gleichzeitig baut Collanos den Marketing- und Supportbereich aus.

Mit Collanos Workplace können Teams im Internet effizient, flexibel und sicher zusammen arbeiten. Sie können auf gemeinsame Informationen wie Kontakte, Diskussionen, Dokumente, Teamkalender, Aufgaben und Projekte zugreifen. Die Sprachversion der Benutzeroberfläche lässt sich im laufenden Betrieb von Englisch auf Deutsch umschalten.

“Bereits jetzt haben Zehntausende Collanos Workplace auf ihrem Rechner installiert und jeden Monat registrieren sich rund 130 % mehr Benutzer als im Vormonat”, erklärt Peter Helfenstein, CEO von Collanos. Das rasante Wachstum will das Jungunternehmen mit Sitz in der Schweiz und in den USA mit der deutschen Version nun noch beschleunigen.

“Über 25% der Registrierungen kommen heute schon aus der Schweiz, Deutschland und Österreich”, sagt Helfenstein. “Mit der neuen Version werden wir im deutschsprachigen Markt noch stärker.” Collanos baut darum in der Schweiz auch das Mitarbeiter-Team aus: Zusätzliche Stellen in den Bereichen Marketing und Benutzerunterstützung werden besetzt.

Typische Collanos-Nutzer sind kleinere, innovative Firmen, mobil arbeitende Arbeitsgruppen in großen Beratungsunternehmen, aber auch MBA-Studenten, die eine flexible Kollaborationsplattform über Standortgrenzen, für das Zusammenspiel mit Kunden, Lieferanten, Partnern und externen Mitarbeitern oder für den mobilen Einsatz benötigen. Diese Nutzer sind darauf angewiesen, dass jeder jederzeit auf die letzte Version eines Dokumentes zugreifen kann und dass Diskussionen, E-Mails und Kalkulationen eines Projektes innerhalb einer gemeinsamen Struktur immer von allen abrufbar sind. Da Collanos alle Betriebssysteme unterstützt, können Collanos-Nutzer einfach weitere Personen in ihre Projekt-Arbeitsumgebung einladen.

“Als kleine Firma mit weltweit verteilten Mitarbeitern und unzähligen Partnern litten wir unter hoffnungslos überfüllten Mailboxen mit unzähligen E-Mails mit angehängten Dokumenten”, erinnert sich Alex Fries, CEO von PURE SWISS Inc. in San Francisco. “Dank Collanos haben wir nun unsere virtuelle zentrale Umgebung und können überall professionell und strukturiert zusammenarbeiten. Das wäre sonst nur mit einer teuren Collaboration-Umgebung im Rahmen eines firmeneigenen Netzwerks möglich.”

Reto Hartinger, einer der führenden Köpfe der Schweizer Internet-Szene und IT-Konferenzveranstalter, gibt der Gratissoftware gute Chancen: “Collanos ist zwar noch nicht so leistungsfähig wie einige seiner großen Brüder, aber gerade bei innovativen Firmen und für die Zusammenarbeit in Teams mit wechselnder Zusammensetzung wird sich Collanos rasch durchsetzen.” großes Potenzial sieht er unter anderem bei Anwälten, Software-Entwicklern, Werbe- und Marketing-Agenturen sowie Universitäten.

Weitere Sprachversionen von Collanos Workplace sollen folgen. Peter Helfenstein erklärt: “Bereits die deutsche Version wurde von Freiwilligen aus der User Community vorbereitet. Weitere Sprachen werden künftig gänzlich von den Nutzern erstellt und gemeinsam mit Collanos gepflegt.”

Die kostenlos erhältliche Software steht unter www.collanos.com zum Download bereit.

Gartner (NYSE: IT), the largest technology analyst company in the world, predicts Collanos’ type business model will become “the most significant trend affecting information technology during the next ten years.”

The Collanos’ type consumerization business model focuses on providing consumers with a collaboration platform that will allow internet home users, university faculty, small businesses, and inter-enterprise users to benefit from the collaboration tools that only enterprises have been able to provide at an expensive price to their employees.

By differentiating ourselves from other Collaboration vendors who require the use of a server, utilize a resource expensive development model, depend on longer release lifecycles, and have their own agenda that forces the need for further infrastructure investments, we gain a strategic advantage that allows us to deliver to the consumers the collaboration tools they need at prices they can afford.

David Mitchell Smith, Gartner Vice President and Gartner Fellow, predicts that our approach “will affect every enterprise.” Collanos’ approach is much like Wi-Fi’s, smart mobile phone’s, pc’s, voice over IP call’s and conference call’s, instant message’s, and the internet’s approach. Each of these was quickly adopted by consumers who benefited from the use of these technologies in their homes, families, clubs, and organizations. Consumers then took these technologies to work and caused the viral spread that later led to enterprise adoption.

Already in our beta offering, we see Collanos Workplace being not only demanded by ad-hoc teams, but by teams in the enterprise. Enterprise users refuse to constrain themselves to their current email and server based collaboration tools. Collanos, starting with its peer-to-peer Collanos Workplace, will soon provide consumers with a complete set of collaboration tools and like that create greater demand for Collanos in the enterprise.

Collanos prides itself in helping internet teamworkers and leading the evolution of the consumerization of collaboration technologies. We do not believe collaboration tools should only be available for the wealthy enterprise but should be available to everyone both outside and inside of the enterprise.

Two weeks ago, our global startup made it to the Swiss top 50 venture list published by Cash Private Equity Magazine 2006. We were competing for the number one spot with other companies such as biotech and medical equipment ventures.

This successful achievement is another milestone Collanos has achieved and we are grateful to all of you who have helped us receive this important ranking.This success is an even bigger achievement because Switzerland’s economy was recently ranked #1 in the Global Competitiveness Report of the World Economic Forum in front of Finland, Sweden, Denmark, Singapore and the United States. Switzerland scored highest in many categories; some of the most relevant included:

• Quality of its research institutes
• Cooperation between Universities and companies
• Education of the work force
• Modern infrastructure (transportation and
  telecommunications)
• Quality of its political institutions

Switzerland’s ranking further validates Collanos’ global strategy and our decision to start and base our company in Switzerland. Our belief is that the internet has enabled startups such as Collanos to go global from the beginning. We are already gaining many customers from Europe, Asia, Africa, Latin America, and the US.

Basing our company in the most competitive global country, focusing on a global market, and leveraging Swiss quality engineering with a global development model gives Collanos a strategic footing that allows us to globally differentiate ourselves from our competitors and serve a broader base of customers faster and more effectively.

Global Competitiveness Report