Archive for the ‘Uncategorized’ Category

Collanos Momentum Newsletter

Thursday, May 31st, 2007

Thought our blog readers would be interested in reading the latest Collanos Momentum Newsletter we sent out via email last week to the Collanos community:

“Since our last Collanos Momentum Newsletter in October 2006 we progressed well towards our goal of becoming a “one million users teamwork internet platform” by the end of 2008. Here’s a short update on our latest milestones:

Collanos’ management and financial foundation has been reinvigorated with the addition of Andreas Danuser, as a major investor and board member. Andreas is a successful serial entrepreneur (Inalp Networks, SwissQual, NetModule, CTModule, Comitas and Translumina) who brings all his VoIP competence into our company.
We are now working on the next investment round, which will allow us to switch gears, further enhancing our offering and, most importantly, solidifying our global structure and reach!

Collanos Workplace, our flagship solution, has matured a lot. On December 14th, 2006, after a six months beta phase, we launched Collanos Workplace 1.0. On February 8th, 2007 we released an important update making it available also in the German language.
Finally, last week, on May 14th, 2007 we launched Collanos Workplace 1.1, our newest version adding new key functionality to the product. Now users can find and invite other Collanos members and team workers around the world, even if they are offline. We also added the ability to restore older document versions of the team at any time. In addition Collanos supports now a third language – Chinese. After English and German this will allow us to increase our user base in the fastest growing internet market.

Since February we further broadened Collanos’ global PR reach. Our head agency, Jenni Kommunikation in Switzerland, was complemented with PR agencies in the United States (FutureWork PR – specializing in social media PR) and Germany (100zehn). This increased the effectiveness of our PR work in these countries very notably.
Just the fact that at CeBIT we were awarded with the “Office Organization Innovation Prize 2007” increased our visibility all over Europe!

Collanos’ user base has grown substantially with nearly 10,000 registrations just on our own website. We estimate the downloads on more than 1000 freeware download sites to be at least 5 times that number!
Using Collanos Workplace 1.1, you can now see for yourself how many users have registered with Collanos.

The growth of Collanos’ user base is fueled by successful use-cases and teams. We started to document these stories and role models, including: JC eBell, Pure Swiss, San Jose State University (SJSU), the agency teams of Jenni Kommunikation and Tweakfest.
With the much improved Collanos Workplace 1.1, new stories will be added frequently over the next weeks.

Early this year we also launched the very successful Collanos Ambassador program. Collanos friends from all over the world, including the U.S., Switzerland, Germany, Italy, Canada, Nicaragua, Brazil and the Philippines, voluntarily motivate, communicate, invite and support other Collanos users in their vicinity. This has been a great reward for our team to see other users so actively engaged with the Collanos community and provide us with valuable feedback.

Is there anything else we can do better? Oh, yes, there is!
We learned a lot over these last few months and have pushed our team decentralization to the maximum and beyond. Technology allows having teams spread all over the world but there are also limitations. As a result, we are going to concentrate our business functions in certain locations with the development organization in Kharkov, Ukraine, and the management and marketing in Switzerland and San Francisco.

Our product needed more time to mature than we had expected. This was a tough learning. The good news is that Version 1.1 is a major step forward and with Version 1.2 we are going to close the final open gaps: Just glimpse into the future with our Founder and CTO Franco Dal Molin.

If you are interested in contributing further to Collanos’ success, we have come up with four examples of things you can do:
1. Use Collanos Workplace with your teams
2. Talk , write, comment about Collanos to others (users, bloggers, analysts, journalists or investors…) about your team success and experience, and, of course, share it with us
3. Motivate and help others understand the value of Collanos-based teamwork - by becoming or nominating an ambassador
4. Invite friends and colleagues to use Collanos
We highly appreciate your help. Collanos Workplace 1.1 is a major milestone in the history of Collanos and a great point to start spreading the Collanos word out to all team-based professionals.

Many thanks to all of you who supported us over these first months, following the launch of Collanos Workplace.”

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Comparing Collanos with Groove

Thursday, May 31st, 2007

Julien le Nestour in his blog “Collanos: core Groove features for free” brought up some interesting comparison points between Collanos Workplace and Groove. In response to his posting I added a comment which I thought our blog readers would be interested as well.

Julien, an experienced Groove user, did a very impressive and thorough analysis and comparison of Collanos with Groove.

I just wanted to add a few notes about the ‘folderisation’ aspect of Collanos Workplace that he brings up and explain why we have chosen to place the workspace at the root of the Collanos solution and not create separate silos for each object type (Tasks, Discussions, etc.) as is the case in Groove.

At the inception of Collanos, our founder Franco Dal Molin was a dissatisfied user of Groove. Money wasn’t a matter, it was the user experience (as well as the Windows only snag).
When team-intensive knowledge professionals as ourselves engage in projects, we are dealing with more than just files and team members. Team projects entail sharing of content that can be in the form of communications (synchronous such as IM and asynchronous such as email and chats) and the content itself (Unstructured data as in Office, PDF, media and other application files and Structured such as in tasks, chats, notes, links).

Team members need to be able to share all these forms of content in the context of the project. What’s more, they need to be able to do this concurrently with other parallel team projects. As a result, Collanos Workplace was designed in a way that users can view all project/s data in ONE location. No separate tabs for each form of content. It’s all there!

Users typically think in terms of projects/workspaces and in their projects they can immediately see all the different forms of content that are available (more objects will be created overtime by Collanos and by opening our studio to advanced users) and be able to communicate real time or async with any online and offline member. The consolidated workspace view is where we see the improvement over Groove, not a shortfall. Users who are very accustomed to Groove may have an initial phase of transition to this structure but for new users, we find that the ease of use is really where we stand out compared to Groove.
The hierarchical structure of folders is also based on users’ close familiarity with Windows Explorer or Mac Finder, further accelerating their ability to ramp up on the solution.

We are always looking for suggestions on how to further ‘dumbify’ our solution and address the weakest link on any team so that the entire team embraces Collanos. We encourage our readers to send us feedback and help us improve the only successful alternative to Groove out there.

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The World of 2020 has Come!

Wednesday, May 30th, 2007

The world in 2020″ and “Core Groove Features for Free” are two recent blog postings from Julien Le Nestour mentioning Collanos.
In “The world in 2020″ he provides an interesting viewpoint supporting our positioning as a disruptive innovation. Where we talk about new-market-disruption and “Serving underserved Collaboration markets”, Julien describes the trends and drivers that are reinforced by the disruption power of Collanos. These trends and drivers include: SMBs’, small organizations’ and individuals’ new role in the global market of 2020 enabled by Globalization, New Demographics, the ability to have atomized structures, more personalized interactions and the availability of better knowledge management solutions.

In the past, superior flexibility, personal relationships and higher responsiveness to customer needs were sufficient to differentiate small, local teams in their respective markets. Physical omnipresence and economies of scale via expensive enterprise platforms were market entry barriers that only large organizations could overcome. The evolution of the internet as a global platform coupled with the introduction of free enterprise-class solutions, such as Collanos Workplace, remove these obstacles altogether. SMBs and small, globally distributed teams can be part of the emerging world of 2020.

It is not only our ambition to deliver new solutions facilitating the way to work in the world of 2020 but we also live this promising new SMB model ourselves. Only a couple of years ago this would not have been affordable for a small company such as ours.
The world of 2020 is here!

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Four New Collanos Ambassadors ‘Sworn In’

Thursday, April 19th, 2007

With the escalating growth in Collanos downloads and active users, spurred by the amazing word-of-bloggers (Including: TechFold, Learn-Learn-Learn, Tao of Mac, Office 2.0, MacNN, Andrea Kalli and Communixx, to name a few), Collanos is excited to announce the appointment of FOUR new ambassadors (About the Collanos Ambassador Program):

  • Christian Aglen, an ambitious young Norwegian currently residing in the U.S. and going to school at the Maharishi University of Management in Iowa, has taken the reigns for the Norwegian post and will also act as an ambassador on campus.

    aglen

  • Carlos Gil, a professional Facilitator, employed by the Universidad Nacional de Ingeniería and actively involved with large organizations throughout Latin America, has taken the post for Nicaragua and also volunteered to moderate our Spanish user forum. Mucho gracias amigo!
  • Sherif Rushdy has been a devoted user of Collanos Workplace since the early beta days. Often I find Sherif in a remote outpost in Afghanistan or elsewhere syncing up his workspaces. PriAct, an organization he recently founded, is a consulting organization, based in Croatia, aiming to release human and organizational potential to create sustainable prosperity across the globe. Sherif has taken on the role to promote Collanos’ user adoption and awareness in Croatia and in the Monitoring & Evaluation industry.
  • sherif

  • Nico de Vries, another young and enthusiastic groupie of Collanos, is putting to work his diplomatic skills on campus at the University of Oldenburg/Ostfriesland/Wilhelmshaven in Germany. Nico has embarked on his technical MBA program and is using Collanos for his current Project Management class as well as other concurrent team intensive class projects.
  • nico

Have you given thought about joining the Diplomatic Corps? Here’s your opportunity to help us grow our user-base and get more people around you to Think Out of the Inbox and use Collanos Workplace as the teamwork solution of choice. Email me if your interested in becoming the next Collanos Ambassador.

Ambassador Program

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Hello America, here we come!

Tuesday, April 10th, 2007

After a remarkable debut in Europe, Collanos is shifting gears to accelerate user growth and presence in the U.S. market with Franco Dal Molin, our founder, steering the U.S. ship.

We are seeing rapid growth in our U.S. user-base thanks to an unserved market of teams seeking an easy-to-use, peer-to-peer team workspace solution and the wonderful world of web search. Google us to see for yourself! We have also teamed up with one of the most creative PR agencies in Silicon Valley, PR 2.0, which couples nicely with our viral marketing activities.

Over the last few months and in the coming months, our team will be actively present at various events taking place in the Bay Area. We already presented our student friendly solution at UC Berkeley’s Haas MBA VCIC event, did a live webcast from Apple HQ to the MacLearning.org audience of our Mac friendly virtual team workspaces, showcased Collanos at the March SF New Tech Meetup, won a Sun Fire server at the STIRR Mixer event in Palo Alto and got our photo taken at the SFBeta and SFWIN events last week. For those of you who bump into us repeatedly (e.g. Stowe Boyd, Rafe Needleman, Nick Gonzalez, Brian Solis) hope we don’t tire you out too soon. We promise to provide you with the latest Collanos user anecdotes (See the latest Collanos Ambassador to Nicaragua) and a constant reminder of why it is so important to think out of the inbox!

statue

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Collanos Wins Innovation Award

Wednesday, April 4th, 2007

Following very active engagements and a dramatic increase in Collanos’ user-base in Europe over the last few months, Collanos and Musala Soft, our Bulgarian software development partner, were awarded “Innovation Award ITK 2007 Office Organization ” by Initiative Mittelstand, a German initiative to develop small and medium size businesses.

The award was given following Germany’s reknown CeBIT conference. Other category winners to receive similar awards include Open-Xchange, Collax, www.salesforce.com and Joomla!.



Auszeichnung

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Jenni Commits to Climate Protection

Monday, April 2nd, 2007

Jenni Kommunikation commits to climate project by donating a percentage of their travel costs to myclimate.org’s climate protection projects. In addition Jenni Kommunikation is leveraging collaboration tools to cut down on travel costs and increase productivity.

Zurich, April 2, 2007. As of April 1, 2007, Zurich based PR agency Jenni Kommunikation started investing in myclimate’s climate protection project. Each time an employee of Jenni Kommunikation travels on business purposes by car or airplane, Jenni Kommunikation donates a sum of the travel costs to myclimate.org. In addition to the donation, Jenni Kommunikation is also using collaboration tools like Collanos Workplace or Netviewer to reduce travel frequency, while still holding productive meetings.

Since its launch on April 1, 1996, Jenni Kommunikation has consulted companies in various industries: IT and telecommunications, travel and tourism, and start-ups. In order to provide a high degree of customer support, and agility in reacting to market influences, Jenni Kommunikation has to constantly be in contact with their clients.

“Thanks to the adoption of collaboration solutions like Collanos Workplace and Netviewer, we can work in real-time with our clients without needing to travel to work with them. We can be just as efficient virtually using Collanos Workplace to share documents and Netviewer to work on documents in real-time. We have also been able to cut down on car and airplane travel, which helps reduce CO2 emissions,” said Urs Jenni, owner of the agency. In addition we actively contribute to conserve an intact environment by compensating for our remaining car or airplane business travel by buying certificates from myclimate. I am of the firm opinion that companies in our communication’s industry have the responsibility not only to communicate about role models but to live them actively.”

René Estermann, CEO of myclimate, is pleased by this decision of Jenni Kommunikation: “It is key for our cause that small enterprises also set an example and demonstrate their sense of responsibility.”

Myclimate, the Zurich based non-profit foundation, is one of the leading providers of voluntary compensation measures. The compensation of the emissions is achieved through projects protecting the climate in less developed countries. Emissions are reduced by replacing fossil energy sources with renewable energies and are implemented with more energy efficient technologies. In addition to the reduction of greenhouse gas, myclimate’s climate protection projects achieve a demonstrable positive lasting contribution to development.

More information:

Jenni Kommunikation
Urs Jenni
Sudstrasse 85/PF
CH - 8034 Zurich
http://www.jeko.com

myclimate
Kathrin Dellantonio
Technoparkstrasse 1
CH - 8005 Zurich
http://www.myclimate.org

About Jenni Kommunikation

Zurich based Jenni Kommunikation founded in 1996 by Urs Jenni is specialized on Media and Blogger Relations in consumer and corporate PR. Well known companies in technology, telecommunications and consumer Electronics trust in the expertise and the business network of the agency. Main pillars in addition are Swiss start-ups. Jenni Kommunikation covers all Swiss language areas and can build on a broad international network of partner agencies.

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Am I Team-Intensive?

Thursday, March 22nd, 2007

Frequently I am asked by people not familiar with Collanos: “Is Collanos Workplace for me?”. My short answer is: “If you’re a team-intensive person then, yes”. The longer one requires further investigation, prompting the candidate user for more information about their professional and personal activities and whether or not they evolve around teams.

To find out if you are a candidate Collanos Workplace user, follow this “10-Step Am I Team-Intensive?” Questionnaire.

  1. Open your email inbox after being away for a few hours or an entire day and clean out all the spam, personal emails, newsletters, RSS feeds and any other one-off emails. You should have now a fresh, filtered view of all work and community (e.g. group activities) related emails.
  2. Remove (or move to a temporary folder) all the emails that are individual emails, not related to any team-based projects or results from work involving more than just two people.
    Checkpoint 1 – If you have no team-based emails, then you may not need Collanos.
    * Collanos Workplace is a team collaboration solution. If the first two steps resulted with you not having any emails related to team projects than very likely that you do most, if not all, of your work individually.
    * You can still realize some secondary benefits, not related to team projects, that Collanos Workplace offers. For example, you can synchronize and back-up all your content between multiple computers (including if they are on different operating systems). If you have no team emails, skip to Step 9.
  3. Group these emails, which should all be related to ongoing team-based projects, into one or more team projects. You should be facing either many emails related to one large current team project or several emails grouped into multiple team projects.
    Checkpoint 2 – The more team-based emails you have the more you need Collanos.
    * The more team projects you have the more helpful Collanos Workplace will be in keeping these correspondences (using Collanos communication tools, not email) in the context of your teams and not mixed up in one muddled inbox.
    * Even if all of the emails are related to a single, large team project, storing these correspondences in a Collanos workspace, using Collanos synchronous (Collanos Messages) and asynchronous communication tools (Collanos Discussions), will allow your entire team to benefit from more organized and manageable content.
  4. Count how many file attachments were included in the team-based emails.
    Checkpoint 3 – The more files you have the more you need Collanos.
    * Collanos Workplace provides valuable features that support file sharing, including being able to store files in customized folder structures; trace file changes; know who the last member to modify was and when it was changed; view and restore previous versions; drag & drop from computer folders, and more. Now compare that to an email attachment. Apples and pears…The more file attachments you have in your emails, the more you could have benefited by having them shared (Collanos File Objects) in a Collanos workspace.
    * In addition, since Collanos is a P2P (Peer-to-Peer) application, there is no need to take multiple actions to attach/upload files. Once you have a file in your workspace all other team members have it as well. Synchronization takes place transparently when you are online.
  5. Estimate how many times you lost important emails that never arrived or got filtered out by spam filters.
    Checkpoint 4 – The more emails you lost the more you need Collanos.
    * Collanos Workplace synchronizes team members’ workspaces so that all team members have mirror image workspaces at all times (so long as users are online to get the latest updates).
  6. Identify who works with you on team projects. Are they within one organization? Are they able to access one central application, such as a file server? Are they closed in a secure firewall? Are they all using the same operating system? Are they all using the same applications? Do they have adequate access to the internet and broadband when needed? Are they on the same or adjacent time zones?
    Checkpoint 5 – The more dispersed team members are geographically, organizationally, and have different systems and security levels, the more you need Collanos.
    * Collanos is built on a Java platform that supports all major operating systems so that users can be on either Mac, Linux or Windows. Collanos Workplace can be used both offline and online, allowing members to edit content when a network connection is not readily available (think Outlook vs. Hotmail). Collanos uses standard http and TCP protocols allowing team members to bypass rigid firewalls and be able to share content across different organizations. For example, when you need to share project information with a subcontractor, consultant, auditor or lawyer you can simply invite them to join the workspace.
  7. Analyze the security impact of data being sent via unencrypted email and stored on someone else’s servers.
    Checkpoint 6 – The more confidential your content is and the more important it is for you to store it on your own systems, the more you need Collanos.
    * Collanos defers to standard internet protocols to allow direct synchronization of content between users without requiring data to be stored on our servers. Occasionally, when two members are behind firewalls that prevent direct synchronization to take place, Collanos’ servers relay the content but without storing it on our end.
    * All team content, sent over the internet, is encrypted using standard AES 256 bit.
    * Accessing Collanos Workplace requires a user login and password (this feature will be available very soon).
    * Collanos workspaces are stored on users’ computers in proprietary Collanos databases that cannot be accessed via any other application. Even if someone got access to your computer, he/she would need to open Collanos to access your team content. For example, a MS Word document, stored in a workspace, can only be opened via Collanos.
  8. Calculate the time spent and total costs associated with alternative collaboration applications you are currently using or planning to use along with the related service costs needed to setup, run and support these applications.
    Checkpoint 7 – The more time and money you are spending on costly applications and the services and support required to maintain them, the more you can benefit from using Collanos.
    * Collanos Workplace is very easy to install and use without the need of any IT support, allowing the creation of instant, ad hoc teams. Since content is only on users’ computers, there are no servers to set-up and maintain.
    * The base version is free of charge and has no limitations as far as content and members. You will have the option to subscribe (no license fees) to premium features as they become available later this year.
  9. Repeat these steps for a couple more days, if you weren’t able to get conclusive evidence that Collanos Workplace will significantly benefit your teamwork.
  10. Install Collanos Workplace to see for yourself how easy it is to ‘think out of the inbox’.

Summary
To conclude, this test highlights the fact that candidate Collanos Workplace users are extremely prevalent these days as we become more and more dependent on other knowledge-sharing professionals to complete our own work.
With most people deferring to email as the main collaboration tool for their teamwork there is great potential to realize by switching over to Collanos Workplace. The more team-intensive a candidate user is the more likely Collanos will boost his/her teams’ productivity, save costs, provide more security and make the entire experience of doing things together more enjoyable.

Looking forward to your comments!

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PR: Jenni wird Collanos Leadagentur (German)

Monday, February 26th, 2007

Zürich/San Francisco, 26. Februar 2007 – Collanos Software wählt ihre Schweizer PR-Agentur Jenni Kommunikation zur weltweiten Leadagentur. Das rasch wachsende Schweiz-Amerikanische Start-up Unternehmen will seine Präsenz in den wichtigsten Märkten rasch verstärken und setzt darum auf die Branchenerfahrung, die gute internationale Vernetzung und das Know-how von Jenni Kommunikation.Das im November 2003 gegründete Software-Unternehmen Collanos Software, mit Sitz in Zürich und San Francisco und einem Büro in Sofia (Bulgarien), hat sich rasches und nachhaltiges Wachstum auf die Fahne geschrieben. Innerhalb der nächsten zwölf Monate soll weltweit die Marke von 100’000 aktiven Nutzern des kostenlos zur Verfügung gestellten Collanos Workplace überschritten werden.

Um Collanos Software auch über die Schweizer Grenzen hinaus bekannt zu machen, wurde Jenni Kommunikation mit der Suche nach geeigneten Partner-Agenturen beauftragt. Die Selektionierung wurde in Deutschland (100zehn: www.100zehn.de) und den USA (FutureWorks Inc.: www.future-works.com) bereits abgeschlossen. Weitere Länder werden folgen.

„Die Lancierung von Collanos Workplace 1.0 verlief reibungslos und mit der Einführung der deutschen Version mit Collanos Workplace 1.0.2 konnte das Wachstum an Nutzern nachhaltig beschleunigt werden. Wichtig ist für uns nun die professionelle und fachlich kompetente Zusammenarbeit mit PR-Agenturen in unseren wichtigsten Märkten“, sagt Peter Helfenstein, CEO von Collanos. „Für Collanos ist erfolgreiche PR rund um den Globus entscheidend. Unser durch Jenni Kommunikation koordiniertes Agentur-Team kommuniziert startup-gerecht, sehr engagiert und innovativ mit Online Medien, Presse sowie über Social Web-Anwendungen. So erfahren immer mehr Menschen, die gemeinsam Dinge tun, wie einfach es ist, im „Virtuellen Meetingraum“, ohne teure Firmeninfrastruktur, effizient zusammenzuarbeiten und hervorragende Ergebnisse zu erzielen.“

Die kostenlos erhältliche Software steht unter www.collanos.com zum Download bereit.

Über Jenni Kommunikation

Die 1996 von Urs Jenni gegründete PR-Agentur Jenni Kommunikation, mit Sitz im Zürcher Seefeld, ist auf Media- und Blogger-Relations im Bereich Consumer- und Corporate PR spezialisiert. Namhafte Unternehmen aus dem Technologiebereich, Telekommunikation, Unterhaltungselektronik, Lifestyle und Travel & Tourism vertrauen auf das Know-how und Beziehungsnetzwerk der Agentur. Ein wichtiges Standbein bilden zudem schweizerische Start-up Unternehmen. Jenni Kommunikation betreut für ihre Kunden alle Sprachregionen der Schweiz und kann international auf ein breites Netzwerk an Partner-Agenturen zurückgreifen.

Über 100zehn

Die 100zehn GmbH ist eine Agentur für Kommunikation mit einem Fokus auf Informationstechnologie, Telekommunikation und Unterhaltungselektronik. Consumer und Corporate PR, Markenkommunikation sowie mobile Kommunikationsthemen kombiniert mit Event Marketing sind Schwerpunkte der 100zehn. Die Agentur unterstützt marktführende Firmen wie Anycom, Apple, Navman, Palm und Sybase iAnywhere bei deren Kommunikation.

Über FutureWorks Inc.

FutureWorks (www.future-works.com), mit Büros im Silicon Valley und San Francisco, zählt Marktführer und Start-ups zu ihren Kunden, für die sie die Medienpräsenz verstärken, sie ins Gespräch bringen, die Märkte pflegen und ganz neue Möglichkeiten zur Expansion der Geschäftstätigkeit schaffen.
Die Agentur verfügt über ein sehr gutes technologisches Verständnis und ist darauf spezialisiert, marktspezifische realistische Lösungen für verschiedene Märkte und Personen zu präsentieren. FutureWorks kombiniert Print und Web PR mit Networking über Blogs und Social Applications, um intelligente, erfolgsorientierte und wirkungsvolle Kommunikationsprogramme zu entwickeln.

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Disruptive Innovation at Work: Collanos!

Sunday, February 18th, 2007

Dr. Clayton M. Christensen, author of The Innovator’s Dilemma, said, “Disruptive technologies bring to a market a very different value proposition than had been available previously. Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are generally cheaper, simpler, smaller, and frequently, more convenient to use. … . Ironically, in each of the instances studied in this book, [Innovator’s Dilemma] it was disruptive technology that precipitated the leading firms’ failure.

It is very interesting to see how Christensen’s research is being further validated by the rise of up-and-coming incumbent internet technology companies who are now taking away market share from enterprise application vendors. Telecommunication, content management, customer relationship management (CRM), database, and portal enterprise vendors are slowly seeing their market share erode as smaller more agile companies are building technologies that meet 80% of the customers need at a much lower cost. Companies such as Alfresco, Liferay, mysql, and salesforce.com have all built products that are competing against leading vendors such as IBM, Oracle, Microsoft, SAP, and EMC.

Other smaller companies have selected not to compete directly with enterprise application vendors, but to compete with specific functionality in an enterprise application. A good example of such a company is Xing. Xing created a business network that allows business professionals to maintain and share their business contacts with others. Xing now has over one million members who share their contacts freely. Businesses have been trying to do this same thing with CRM systems but with little success. As Xing continues to grow and build its network, businesses have started to turn to Xing for assistance with managing their company contacts.

The Internet provides a way for small businesses to build a solution that either competes directly with enterprise vendors or with functionality in an enterprise vendor’s product. Both strategies are potentially disruptive to enterprise vendors. Today, expensive marketing budgets, unaffordable infrastructure costs, security concerns, and technology superiority are a lot less penetrable barriers to entry. Companies can leverage the internet to cheaply market their solutions, buy hardware and host their products at very low and affordable costs, and outsource and use open source components to build products faster and cheaper. Although security concerns are increasing, trust in vendor hosted solutions has greatly increased. All these forces, plus the fact that existing vendors are tied to out-of-date architecture and are delivering functionality for the most demanding user, set the stage for market disruption.

In the Collaboration market, the innovative disruption has started. Companies such as 37signals, Zoho, and Zimbra have build collaboration solutions that challenge the likes of IBM, EMC, Oracle, and Microsoft. Collaboration prices have dropped, and continue to drop, making technology more affordable for the enterprise. But because of their hosted architecture, that incurs hosting and storage costs, incumbent vendors have faced price barrier that have prevented them from truly disrupting enterprise vendors and serving underserved markets.

Similar to Xing, Collanos choose to first compete against a few specific functions offered by enterprise and incumbent collaboration vendors. Where more holistic collaboration solutions required a high degree of computer expertise, monthly costs to support hosted infrastructure, restrictive company policies, and closed networks; Collanos choose to focus on a basic collaboration functionality that was easy to use, free, and open. Selecting a peer-to-peer (P2P) architecture was the innovation that has enabled Collanos to become a disruptive technology.

User feedback has been overwhelming positive. Students, small businesses, non-profits, and global markets have received Collanos simple but very innovative Collaboration solution. Users around the world can now experience the benefits of a collaboration system and a collaborative network for free. Thousands of users have downloaded and registered with Collanos. Daily teams have joined the Collanos network.

Collanos ambition is to provide its user network with a complete set of functionality that will allow them to benefit from the same tools that help make the enterprise successful.

Collanos aspiration is in line with Dr. Christensen’s findings, and according to Christensen’s theory, disruptive technologies such as Collanos who successfully start out serving underserved markets, eventually blossom and pick up the speed required to displace established vendors.

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