MBA Pilot Program Activities
June 16th, 2006 by Franco Dal Molin
To accelerate the adoption of our solutions, we focus of viral marketing activities on chosen groups that truly reflect our target audience. Our first “seeding” areas include MBA students and faculty at Universities.
MBA students spend most of their time on multiple team oriented projects, exchange large files and correspond about them frequently, have different operating systems and require offline access to their files. Sound familiar?
These characteristics represent what Collanos is all about and selecting this target group was a natural choice for us. Furthermore, many of us on the team have gone through advanced degree programs several years ago. Now, as we spend more time getting to know future users of our solutions, we realize that when it comes down to team collaboration solutions, little, if not none, progress has been made. It’s the same old email, file servers and random instant messaging. Time for change!
We are working closely with MBA programs at leading universities to prepare for the launch of simultaneous pilot programs. Some of these include:
- Boston University
- Haas School of Business at UC Berkeley
- University of San Francisco
- Stanford GSB
- San José State University
- University of Phoenix
- MIT Sloan
- IMD Lausanne (Switzerland)
- University of St. Gallen (Switzerland)
Several programs have already committed to the pilot and, based on an early demo of our applications, faculty and administration alike are eager to introduce our free solutions on campus.
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